Wednesday, March 12, 2014

Football : Indian Super League

After Cricket, Badminton and Hockey India will see another league. Indian Super League. The league is backed by the All India Football Federation (AIFF), the commercial partner of IMG-Reliance. 

The Indian Super League which is to be staged from September to November 2014, will look to foster local talent and feature international stars with the aim of raising football's popularity in the country. The league also offer Indian football greater global exposure and eventually help India qualify for the 2026 World Cup.

Organizers believe football is one of the most untapped sport in the country. Right from the childhood to days in college people participate in football events with a great enthusiasm. In other words football has touched us some day or other during our young days.

Organizers also look this as a formal platform to an already popular sport. International coaches, modern facilities and interaction with stars can be a catalyst for Indian football's future. 

Sports bar like  Manchester United Restaurant & Bar has already captured the imagination of the youth. Their success gives a good evidence of the fact that football is sell-able entertainment in India.  

Interest of big celebrities like Sharukh Khan, Gangully, John Abraham; Corporate house like Jindals, Airtel and sports clubs like Mohammedan Sporting club in bidding process has already given first signs of good starts. 

Its bidding has started on 10th March 2014 and closes on 25th March 2014. 9 cities are up for bidding. 

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