After Cricket,
Badminton and Hockey India will see another league. Indian Super League. The
league is backed by the All India Football Federation (AIFF), the commercial
partner of IMG-Reliance.
The Indian
Super League which is to be staged from September to November 2014, will look
to foster local talent and feature international stars with the aim of raising
football's popularity in the country. The league also offer Indian
football greater global exposure and eventually help India qualify for the 2026
World Cup.
Organizers
believe football is one of the most untapped sport in the country. Right from
the childhood to days in college people participate in football events with a
great enthusiasm. In other words football has touched us some
day or other during our young days.
Organizers
also look this as a formal platform to an already popular sport. International
coaches, modern facilities and interaction with stars can be a catalyst for
Indian football's future.
Sports bar
like Manchester United Restaurant & Bar has already
captured the imagination of the youth. Their success gives a good evidence of
the fact that football is sell-able entertainment in India.
Interest of
big celebrities like Sharukh Khan, Gangully, John Abraham; Corporate house like
Jindals, Airtel and sports clubs like Mohammedan Sporting club in bidding
process has already given first signs of good starts.
Its bidding
has started on 10th March 2014 and closes on 25th March 2014. 9 cities are up
for bidding.
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