Monday, December 24, 2007

The Great India "Managment" Place,noida

After a long wait "The Great India Place" a unitech partnered with apu gahr,noida opened few months back,with more than 1.5 million square feet of mixed-use space, The Great India Place, one of India’s largest retail destinations, combining world-class theme parks, cinemas, restaurants and shops into a single ‘shoppertainment’ destination.Range of products varies from product of Lifestyle to Wedding to Home sazza,form Food Court yard to Entertainment to auxiliary products(book café's and merchandise including Games and Toys, Pet products, gifts and flowers, handicrafts and much more.)According to reports with in two months of its launch ,the foothfall has reached 600,000 per monthly on an average,with around 55,000 on weekends.
But above all that its providing world-class, comfortable shopping and work environment for customers and employees respectively,and genrating employment for all range of person right from an educated person to an uneducated person.Its giving employment to new MBAs and CAs and other Educated person.It also taking care of uneducated people as well.Its giving a good opportunities to these people right from brooming to garurding to many more making them the base of pyramid.Many people belive that to earn a good living you have to be a bond in one field of education ,i think this has been falsified here,its saying you can earn money even if you have good instincts like even Anchoring.
To run such an big enterprise you must be having a good competitive strategy not just to bring new people to the to mall but to persist with the current ones.I think its each and every part so beautifully stratgise that you can feel a true work of management here.Their Strategy is not just to genrate money from commercial space(shops) but also raise money from the vacante palces.Apart from just genrating money they also required to stratgise to bind people with the mall also by becoming interactive with the people(which can the best solution).In this course they leased all the open sapces to big company to install their stall for their advertisement,but the high point was the all the stall were interactive and was all the time distributing prizes.In this way the thinktank of the mall achived two goals with an single bow,they genrated not also money but also binded people with the mall.But the high point is that the archived the most important goal of making relation with the people to an good effect,without involing into the process.This concept really makes this mall a different from his competative.Though you can generate money by leasing out your spaces for the big advertisements and models but if it helps to make relation with the people who can hav a better solution than this.But of course the Space outside mall ie wall was suitable for these hordings , and they were their,means right thing at right place.
Advertising means communicating with customers ,when communication comes its means a TWO WAY process, a company can only succeed in advertisement if he is communicating not just telling about the product,Companies were really communicating with the people very well,by conducting fun games.But the most important point of their communication comes here(which was part of every company) giving out Companies LOGO (like Caps,Poster of products), giving out feel of the product(of which person is not thinking of).By giving out trial of products(like car,any other product) you are able to give taste of that products(in todays world need does not govern the demand but purchasing power generates the need then demand) again by this method companies are trying to generate customers for them.
As far as Posters are concern I think again its a noble thinking,it is attaching a value with their advertisement,people are going to carry with them(a method to from a chain advertisment) otherwise if a company will just give a person its poster then in 99.9% of cases person is going to throw it away,but now company is attaching a virtual value and emotion to that person, and now he is going to display that soviner or so called advertisements at such a place from where he can display it to most of its relatives or culeauge (again a method of chain ADVERTISEMENT) archiving 2 goals with 1 bow, a true MANAGEMENT .
Who says that that person doesn't gets worth for his qualities, here companies are employing persons for their advertisements.A person with good communication(who can conduct games) are getting job just because of their instincts not because of their education.I can give you of example of such person.I saw a person who was hosting a fun games ,was dark in color ,unshaved,wearing a brown leather jacket over not an appealing look but HEY MAN when he started to speak he was awesome ,was able drawing and binding all the person around to that advertising point what more according to figures a good anchor can eanr even up to Rs10000 a on a Good Day Or on an average Rs20,000 to 30,000 if nothing is going his way.
Dancers were getting employment as chear girls and to act as a model
So we can say that "MANAGEMENT" strategy of companies was some what innovative and effective.
Overall I think I can say for now a day business doest doen't mean just to launch a product and advertise the product and you will through to th e battle, now management,good strategy has become most important parts for the survival of the products.


Unknown said...

Good Attempt,
however it can be improved further, I believe that regular writing and reading will help you improve

nice read :)

Anonymous said...

but you should take care of somepoints while writing that i will tell u when u will meet me..

bt seriously its gr8 start..,.